I was in Amsterdam with less than 24 hours to deliver. AM.RADIO and SoundCloud had a billboard slot in Times Square and a rough brief, and I had a year and a half of footage from AM.RADIO events. I designed and cut the billboard from that archive with nearly full creative freedom, and it ran in Times Square for over a month, in front of roughly 220,000 people a day. My first Times Square billboard, and the AM.RADIO team’s reaction says it better than I can.

CLIENT: AM.RADIO x SoundCloud
LOCATION: Times Square, New York, October 2025
DESIGN / EDIT / FOOTAGE: Hudson Ratzlaff